Dr. Shiba is a holistic pet wellness company offering science-backed, premium-quality supplements and nutrition solutions for pets at accessible prices across Southeast Asia.
COUNTRIES COVERED
4
PLACEMENTS
75+
AD VALUE
$3.2M+
THE WORK 💡
CHALLENGES
Dr. Shiba needed to distinguish itself in the competitive pet wellness market by effectively communicating its science-backed approach and premium quality products. As a relatively new brand expanding across multiple Southeast Asian markets, they faced challenges in building consumer trust, educating the market about functional pet supplements, and establishing credibility among pet parents who were increasingly treating their pets as family members. The on-going campaign needed to position Dr. Shiba as an authority in pet wellness while highlighting product innovations and the brand's commitment to animal welfare.
SOLUTIONS
We implemented a comprehensive PR strategy that elevated Dr. Shiba's brand presence through multiple channels. Our approach included: - Developing compelling narratives around Dr. Shiba's product innovations, emphasizing their science-backed formulations and transparent ingredient sourcing. - Orchestrating strategic product launches through creative themed events that generated media buzz. - Positioning the founders as thought leaders through expert interviews and commentary on pet wellness trends. - Creating meaningful partnerships with animal welfare organizations like Pawssion Project to showcase the brand's commitment to giving back.
THE RESULTS 🚀
RESULTS IN ACTION 🎬
Seedstars
Venture Capital
🌎 Global
Siklesa
Vehicle company
🇵🇭 Philippines